WHAT IS PRODUCT SAMPLING?
Product sampling and tasting is an experiential marketing activation strategy whereby a brand gives customers free samples so that they can get a taste of their products and personality in an interactive manner.
It’s a powerful tool to increase brand awareness because it creates an emotional connection between a company’s products and its target consumers. This sensorial experience gets consumers thinking about your product and influences their purchase decision.
ADVANTAGES OF PRODUCT SAMPLING FOR YOUR BRAND
Brand awareness
When you give away free products, it immediately draws attention to your brand. Customers spread the word to family and friends and do the marketing for you.
Brand loyalty
Sampling gives customers the opportunity to try a product with no risk before they buy it. This creates brand loyalty within the target audience and generates word-of-mouth advertising.
Feedback
Sampling and tasting is a marketing strategy that gives you instant feedback, whether in person or online. Feedback helps you improve your products and overall customer experience.
Improved ROI
Product sampling is a proven marketing strategy that is known to have a lasting impact on sales. Building a stronger consumer connection drives a bigger return on investment
