Influencer Marketing Agency , จัดหานฟลูเอนเซอร์ ,รับทำการตลาดผ่านอินฟลูเอนเซอร์ ,KOL Marketing ,จัดหาพรีเซ็นเตอร์ ,รับทำการตลาดออนไลน์
What is an influencer?
There are many definitions of what an influencer is, but here’s the common consensus. An influencer is a person who has built a loyal audience through social media, blogs, or other communities, that has the ability to influence their audience through content creation.
|A social media influencer is someone who has built a loyal following through their online content creation.||BigCommerce|
|An influencer is a social media user that can have anywhere from several hundred to several million followers. They drive conversation and engagement around a particular topic, discussion, or niche area. Influencers have their fingers on the digital pulse or a highly-engaged and loyal audience.||CPC Strategy|
|An influencer is an individual who has above-average impact on a specific niche process. Influencers are normal people, who are connected to key roles of media outlets, consumer groups, industry associations or community tribes. Influencers may or may not be aware of your company, but represent control of an audience segment that is important to your business||Influencer Analysis|
|An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position, or relationship with his/her audience. Also, an individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.||Influencer Marketing Hub|
|Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.||BusinessDictionary.com|
What Are the Benefits of KOLs vs Influencers?
Compared to KOLs, influencers’ audiences are often unspecified. The only connection to an influencer’s followers is a shared interest in the influencer’s attitude, personality or lifestyle. People follow influencers because their content matches the follower’s interest, taste or opinion. Because of these similarities, the follower is more likely to identify with the influencer, but does not necessarily match the demographic of the brand marketed.
On the other hand, KOLs speak to a particular demographic. Their audience values the KOL’s opinion due to their expertise and experience in a certain industry. Followers turn to them for knowledge and advice and usually have a deeper understanding and knowledge of an industry themselves. Unlike influencers, followers aren’t necessarily fans of the KOL as a person but they respect the KOL’s expertise.
While the benefits of influencer marketing are undeniable, working with KOLs takes it a step further. Confidence and experience are decisive factors when considering a product recommendation. Since KOLs are mainly implicated in branding actions, all of the benefits are therefore associated with the brand and not a product. This provides a sturdier background and credibility to your brand, making it stand out among competitors.
By identifying your brand with values such as solidarity, security, competency and confidence, it will be easier to market your brand and your product to audiences in a specific demographic or with interests in a specific topic.
However, you may want to consider engaging KOLs who are working within your area of interest and expertise, rather than their follower count. Their pricing might be based on the reach they have within a certain topic area, and their influence will not be effective outside that area of expertise. If your goal is to reach out to as many people as possible, then engaging an influencer may be a better option for you.
Influencer marketing can include
Product reviews on social media
Product placements in creative content (with or without a direct mention from the influencer)
Sharing the brand’s campaigns and new product launches
Sharing a unique coupon code so that the influencer’s audience can get a great deal
Partnering with the influencer to create a co-branded product or campaign
Giveaways on the influencer’s platforms
Promoting events that the influencer or your brand will attend
Supporting influencers’ causes by donating products to their fundraisers and events
Using influencers to create content like videos, blog posts, and social media ads for your brand.